Bad-boy artist Zeb is the darling of the fashionable British art world, and his outrageous work commands astonishing prices. Yet his career, relationships and carefully cultivated image are becoming difficult to control. Around him, dealers, collectors, assistants and rivals chase status and money while pretending to care only about art. Wendy Holden turns the contemporary gallery scene into a comic story of ambition, reinvention and the uncomfortable question of how long celebrity can substitute for talent.